Years of sustained investment in Downtown Fort Lauderdale have created a vibrant urban core with a growing population. Then 2020 hit with a triple-punch of Covid, social injustice, and changing politics that led many to flee established cities around the country. What is different about DowntownFTL and what plans are on the horizon to keep people, jobs, companies, and visitors coming? Why is Downtown Fort Lauderdale the central sweet spot in Southeast Florida? What investments need to be made to take Downtown Fort Lauderdale to the next level?

Jenni Morejon
President & CEO of the Fort Lauderdale Downtown Development Authority